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About ParticleSearch

Search infrastructure that takes search seriously.

ParticleSearch exists because search is one of the most important parts of a storefront, and one of the least understood. We build the infrastructure that helps merchants improve discovery, stay synced with their catalogue, and understand how search is performing.

Native Shopify search can be sufficient for a straightforward catalogue. ParticleSearch is focused on stores that need a dedicated storefront experience, deeper evidence, and more deliberate operating controls.

Search is a revenue channel, not a feature.

When shoppers cannot find products, sessions end without a visible failure. That makes search expensive to ignore and easy to underinvest in.

Speed means nothing if results are wrong.

Fast retrieval by itself is not enough. Search infrastructure needs to understand product detail, variant intent, and catalogue freshness.

Merchants deserve visibility, not mystery.

The same system that powers storefront search should help your team understand queries with no results, ignored results, and sync gaps.

Who we're for

Storefronts from the first product set to high-volume SKU catalogues.

ParticleSearch is built for Shopify merchants who want search that performs like infrastructure, not an afterthought. Start with a smaller store, then match plan capacity and operating support to the catalogue as it grows.

Emerging brands Multi-SKU catalogs B2B & technical

From your first product set to a high-volume SKU catalogue.

Choose plan capacity and support that match the store as its catalogue grows.

Becomes more useful as the catalogue grows.

More products and more query variety create more search decisions to verify. Measure the store's own search outcomes rather than assuming a conversion effect.

Teams that want infrastructure that just works.

A focused operating path for teams that want to install, sync, and review.

Operating principles

The standards we hold the product to.

Measured

Measured at the right boundary

The dashboard separates search-engine processing time from network and rendering time.

Event-led

Fresh enough to trust

Webhook-led updates and catalogue health checks make freshness visible instead of assumed.

Visible

Visible enough to improve

Search behaviour surfaces back to the merchant team.

Scoped

Focused enough to stay clean

We build search infrastructure, not every store operation.

How it works

Search technology with clear boundaries. Event-led sync. Store-scoped privacy.

ParticleSearch uses lexical and hybrid retrieval. Shopify webhook events feed an update path, while catalogue health and storefront checks show whether the current index is ready. The widget uses Shopify's app-embed delivery path.

We do not sell data or build cross-store shopper profiles. We process catalogue data and, when enabled, store-scoped search and attribution evidence described in our privacy policy.

Data flow

Shopify webhook

Product changes enter the update path

Sync pipeline

Eligible records are validated and indexed

Search retrieval

Engine timing is recorded for review

Storefront widget

Results appear on your theme

Why we built this

Merchants already invest in every other part of the storefront stack. Search deserves the same seriousness.

ParticleSearch is our answer: search infrastructure that performs well on the storefront and gives the merchant team behind it the visibility they need.